AD-dress the Public Intrest

1. Goals of the workshop

Grasp the fundamental concepts and aims of promotional activities.
Recognize and comprehend the requirements and inclinations of the intended demographic.
Develop engaging and concise promotional content that aligns with educational objectives.
Apply effective visual design and communication strategies in advertisements.
Select appropriate media platforms for various promotional initiatives.
Acquire practical skills through hands-on advertisement creation

2. The modus operandi of the work shop
Phase 1: Organizing participants into 10 teams

Phase 2: Individual creation of product taglines within each team, followed by team presentations
Phase 3: Collaborative development of a print advertisement per team - (Refining taglines + conceptualizing visual elements)
Phase 4: Showcase of team-created print advertisements
Phase 5: Instructor-led guidance on crafting digital advertisements
Phase 6: Team-based scriptwriting for socially relevant topics and subsequent video production
Phase 7: Post-production refinement of created content
Phase 8: Online publication for assessment purposes

3. Evaluating the workshop's outcomes The seminar's effectiveness and relevance are measured through:
Assessing the originality and pertinence of individual taglines
Gauging presentation abilities and rationale behind tagline choices
Gathering participant feedback on tagline impact
Observing team collaboration and group dynamics
Reviewing script relevance and video inventiveness
Measuring technical competence and artistic flair in post-production
Appraising collective creativity and visual impact of final products